The Irish Times: read by the smug denizens of Dublin 4 and responsible for the Celtic Tiger property bubble
More from BooksThe most successful newspapers have a distinct personality of their own with which their readers connect. In Britain, the Daily Mail and the Guardian are perhaps the best examplars of that. In Ireland, the decent, if slightly smug, denizens of Dublin 4 know exactly where they are with the Irish Times, and that it will connect with them and reflect their values. Sometimes a newspaper’s personality even defies its actual content, and change encompasses an unexpected continuity. The Guardian moved seamlessly from being the organ of non-conformist opponents of horse-racing to the first newspaper in Britain to print the word ‘cunt’. And yet the personality remains intact — priggishness being an essential element.