The National Trust’s Pokémon hunt is a new low
From our UK edition
The catastrophic dumbing-down of the National Trust has plumbed new depths. The latest initiative by the infantilised morons who run what was once the world’s greatest conservation charity? ‘Pokémon in Partnership with National Trust.’ ‘Are you ready for an adventure?’ the Trust’s website declares. ‘Get outdoors with our Pokémon Trading Card Game Mega Evolution Trails. Complete the trails to find Mega Evolution Pokémon, discover their powers and complete fun challenges.’ From 23 May, 15 of the Trust’s sublime houses, with their Elysian landscapes, will become a playground for a vast Japanese media franchise. Those heavenly landscapes, carved out by man at his aesthetic heights, will be blighted by man at his trashy, commercial low.