FIFA should be allowed to sell off the World Cup
It will bring in outside investors, open the doors to global money, enrich a handful of inside executives and, perhaps most outrageously of all, might even involve the Trump family. The plans by FIFA, the governing body that controls the World Cup, to sell a stake in the competition, have drawn predictably condemnation, not least from the British Prime Minister Andy Burnham. But hold on. This is getting ridiculous. Soccer has become the preeminent global sport precisely because it has been so successfully commercialized – and it is too late to change that now. Soccer is about the most commercialized activity on the planet. A few outside investors will hardly change that The plans to sell a stake in FIFA are more complex than the offside rule as reviewed by VAR.