Society has always had an issue with women aging. As cosmetic surgery becomes cleverer, more subtle, and more widespread across women in the public eye, it can feel taboo to allow the smile lines to stay, the grey hairs to amass. To not seek to dye, to slim, to trim, to tighten, to pull, to tweak, to cover up – no, to defy! – the physical symptoms of the inexorable human process of getting older. Men mature like fine wine; women decay like compost. Or so we’re led to believe.
But even in that context, the decision of a certain classic British brand to give their older, maternal (cartoon!) figure a ‘glow-up’ which, essentially, amounts to making her look considerably younger, feels like we may have entered the twilight zone.