Fraud victim? Don’t bank on getting your money back
Lloyds Bank has been running a new advertising campaign which updates its long-standing black horse corporate branding. The horses no longer thunder along a beach, but interact with people who we assume are actual or potential customers. The soothing payoff slogan goes: ‘Lloyds Bank. By your side.’ The latest episode features a girl who slightly puts me in mind of our 17-year-old daughter. She happens to bank with Lloyds, but there the happy parallel ends. On a Saturday afternoon in March, a person unknown withdrew £440 from our daughter’s account via an ATM. At that precise time, our daughter was playing her clarinet during an audition for a London orchestra.