How the Muppets went to Moscow as ambassadors for democracy
In this engaging memoir, Natasha Lance Rogoff recounts the experience of bringing Sesame Street to Yeltsin’s Russia. A Russo-phile who changed her name from Susan to Natasha as a teenager, Lance Rogoff had been working in Moscow for more than a decade as a reporter and documentary filmmaker when she was approached to be the executive producer of Ulitsa Sezam in 1993. ‘No one can say no to Elmo,’ a Sesame/Children’s Television Workshop executive insisted. Launched in 1969 to bridge the socio-economic gap in education among American pre-schoolers, by the early 1990s Sesame Street had created nearly two dozen foreign co-productions, with programming adapted for cultural differences.