The art of the public information ad
Bring back the Tufty Club. Bring back the Green Cross Code. Bring back ‘Charley says’. Bring back ‘Only a fool breaks the two-second rule’. Bring back Vinnie Jones and ‘Stayin’ Alive’. Bring back the Country Code and ‘Always take your litter home’. Bring back public information films. Bring back the Central Office of Information. For younger readers, I probably need to explain what the hell I am talking about. Tufty was created for the Royal Society for the Prevention of Accidents, and was an implausibly sensible young squirrel whose behaviour (in contrast to the foolish antics of the louche Willy Weasel) gave lessons to children on road sense. At its height, the Tufty Club had two million members.