Printing matters
More from ArtsThis year marks the 70th anniversary of Penguin Books, a company that has done more for design in Britain than any other commercial or government organisation. The slightly improvised look of the earliest sixpenny paperbacks launched by Allen Lane in the summer of 1935 was put aside in 1947 when the German–Swiss typographer Jan Tschichold came to set new rules and standards of impeccable consistency. He was one of many émigrés in the field of design who, before and after the war, inspired laid-back English design with a new understanding of rigour and principle.