The death of ‘Father Christmas’
I don’t know if you’ve noticed, but the F-word is vanishing. It’s been insidious, but where once perhaps 20 or 30 years ago it was ubiquitous at this time of year, now – well – you can hardly find it. In fact, look carefully, and you’ll see that Father Christmas is disappearing quicker than an ice cap. That’s because Father Christmas is being supplanted by a stronger, altogether better-resourced foreign invader: Santa Claus. Browse the shelves of Tesco, Morrisons, Asda and yes, my friends, even Waitrose, and you’ll find dozens of ‘Santa’ themed products – but hardly anything associated with Father Christmas.