‘Christmas creep’ has gone too far this time
For sale in the village shop last week: punnets of locally-grown strawberries, multicoloured bucket-and-spade sets, postcards featuring British beach scenes… and no fewer than 14 varieties of Christmas bauble. Down the street at the Post Office, you can buy Christmas cards, tinsel – in green, red or sparkly silver – and wrapping paper festooned with candy canes. The garden centre, meanwhile, is doing a roaring trade in tins of festive shortbread (expiry date: 26 October). Christmas, so the saying goes, comes but once a year. And this year, it seems to have come during a baking hot August. Before you suggest I live in a sort of Yuletide wormhole, it’s happening nationwide.