‘Clean Cocaine’ isn’t worth it
Cocaine has a tendency to get Fleet Street all aflutter. So it's probably no surprise that the Daily Mail had a splash earlier this summer with a feature about a legal energy supplement compared – at least in the headline – to ‘clean cocaine’. What on earth is this product, I wondered. It turns out that the reality is slightly less dramatic than the tabloids might suggest: Wildkraut – also known as Energy Sniff – is a powdered supplement from Austria which combines the dosage of caffeine you might otherwise get from a Red Bull with some esoteric alpine herbs. The one thing that it does have in common with cocaine is that it is intended to be snorted.