Social media

On a recent sodden weekend walk, I tried to cheer myself up by thinking: it’s not so bad. Not the slugs or the sky or the rain making its way down a gap between neck and waterproof. But I couldn’t do it. Losing heart, I turned back. Glump, glump, glump through the puddles. It rained through breakfast, lunch, tea and dinner. Same the next day. And the day after. I wore grey and sighed at the window. But I am aberrant. Melancholy is against the rules nowadays. I should have put on my yellow wellies, twirled my spotty umbrella, photographed myself in the garden and put it online with the hashtag #singingintherain. That’s what everyone else seems to be doing. If, like me, you are a natural Cassandra, then the present Pollyanna tendency is a trial.

My pen hovers — but refuses to touch the postal ballot paper. I pour a drink (I won’t say whether claret, schnapps or English ale) and break off to watch Versailles, with its parade of lecherous continental backstabbers. The blood stirs, but still I cannot choose. So I defer the moment of decision, Remain or Leave, until after a short trip to France… Middle-aged match Meanwhile, business as usual. Microsoft is spending $26 billion to acquire LinkedIn, the social network for job-seekers. That looks a crazy price for a venture which lost $166 million last year on revenues of $2.9 billion and has never been regarded as cool.

Not only are today’s young girls having to work hard on their abs, butts and glutes, now the likes of Gwyneth Paltrow and Kim Kardashian are instructing the poor lambs in the art of keeping their ‘lady garden’ in mint condition. Subject to the approval of their best mates, apparently, the formerly taboo subject of ‘down south’ is now open for discussion. Some celebs now cultivate, manicure and moisturise the ‘no-fly zone’ with as much effort as they put into their faces. Whatever next? Will Ryan Gosling and Brad Pitt suddenly inform all studs how to take care of their gentleman’s gentleman? I’ve been on Twitter for four years now but only have a paltry 150,000 followers, perhaps because I keep away from controversy.

The dream of internet freedom has died. What a dream it was. Twenty years ago, nerdy libertarians hailed the web as the freest public sphere that mankind had ever created. The Declaration of the Independence of Cyberspace, written in 1996 by John Perry Barlow, warned the ‘governments of the industrial world’, those ‘weary giants of flesh and steel’, that they had ‘no sovereignty where we gather’. The ‘virus of liberty’ was spreading, it said. Now it seems that the virus has been wiped out. We live our online lives in a dystopian nightmare of Twittermobs, ‘safety councils’, official procedures for ‘forgetting’ inconvenient facts, and the arrest of people for being offensive.

‘I’m a nice person,’ said the robot. ‘I just hate everybody.’ Maybe you know the feeling. The robot in question was Microsoft’s first great experiment in artificial intelligence, given the tone of a teenage girl and the name of Tay. The plan was for it — her? — to lurk on social media, Twitter mainly, and listen, and interact, learn how to be a person like everybody else. On a public-relations level, at least, the experiment did not go swimmingly. ‘Gas the kikes, race war now!’ Tay was tweeting, after about a day. Big Hitler fan, it turns out. Not so fond of anybody else. ‘Why are you racist?’ somebody asked her. ‘Because ur mexican,’ Tay replied, actually quite wittily, with a cheery picture of a cactus.

You can always tell when a public figure has said something with the ring of truth about it by the abject apology and recantation which arrives a day or two later. By and large, the greater the truth, the more abject the apology. Often there is a sort of partial non-apology apology first: I’m sorry if I upset anyone, but I broadly stand by what I said, even if my wording was perhaps a little awkward. That, however, won’t do — by now the hounds of hell are howling at the back door. Social media is beside itself, wrapped up in its moronic inferno, the cybersphere splenetic with self-righteous outrage.

Sometimes I sit my nieces down and treat them to tales of dating in the dark ages, before iPhones arrived to save teenkind. Poor nieces. Though they scuff their Uggs on the carpet and stare longingly at the door, I carry on. When I was your age, I say, we had no access to boys. Those of us at mixed schools had a few limp options, and the rest relied on miracles: a hottie met by chance on holiday; a friend’s brother’s friend. There was no social media, no looking someone up, so unless you bagged your hottie sharpish he vanished. Boys surfaced like rare sea-mammals for single sightings before sinking back into the fathomless unknown. No googling! Can you believe it, nieces? They can’t. They’re the Snapchat generation, born as the century turned.

  I thought you might enjoy a little parable for Christmas, so here goes… The boardroom clock said twelve minutes to one. A waft of gravy in the air indicated that Christmas lunch awaited in an adjacent room. One agenda item to go: Colin the company secretary made a throat-cutting gesture to Kevin from health and safety, who had exceeded his allotted time for a presentation on disposal of toxic waste from Indonesian supplier factories. Coming after Maureen the HR director’s Powerpoint on ‘issues around diversity’, this had entirely lost the attention of the board, most of whom, Colin observed, were fiddling with their phones under the table. Except for the chairman, George, and the chief executive — a Dutchman whose name no one could pronounce.

Sriracha, for the uninitiated, is a chilli sauce, thicker and sweeter than Tabasco, with a garlicky tang. They eat it in Thailand and Vietnam, though the world’s top brand is made in California with a distinctive rooster on the bottle. Once you have Sriracha in the fridge, you find yourself adding it to many ad hoc meals: fried eggs, falafel, corn fritters. It’s ketchup for grown-ups: a comforting dab of something sweet and spicy that makes everything taste familiar. I’m fond enough of Sriracha, as mass-market condiments go. But mere fondness does not cut it in this age of social media. Sriracha is one of many foods — see also pulled pork, avocado toast, popcorn, kale, and custard doughnuts — that are now the objects of lunatic devotion on Twitter.