The Moomins are not as cute as you think
Finland's biggest cultural exports are an unlikely mix. The main ones are death metal, video games... and, er, Moomins? Brand recognition of Tove Jansson's eccentric creations in her native country stands at 100 percent. There's scarcely a Finnish home that doesn't have at least one Moomin mug in it. Every street corner seems to have a poster or a statue of a Moomin. And they're huge all over Northern Europe and Japan, have dedicated fans in Russia and are starting to get a toehold in America. But they are not like every cartoon franchise you find on an oven glove, as I discovered on a recent Moomin-focused trip to Helsinki and Tampere.