Go Long: Why “long” martinis are the sessionable way to drink right now
Martinis remain one of the most popular cocktails of the moment – pristine and dry or filthy-dirty-hazy, vodka or gin, olive or twist, there’s one on every menu. But the iconic drink sure does pack a punch. In a moment where many – particularly younger consumers – are drinking less, even the classic martini is seeing some changes. Enter the “long” martini, which lengthens the basic martini build with soda water, tonic, etc., and serves it over ice. The end result: a less-strong, less austere version of the drink. “I don’t think the martini is going anywhere,” says Kevin Denton Rex, director of The Spirits Authority, a research organization that gathers data from bartenders. But the “long” martini drives “sessionability, that low-alcohol moment.