‘I wish her well’: inside Westminster’s secret language
An Apology An apology is a series of words strung together to absolve one of sins committed in private or in one's professional life, usually uncovered by a newspaper, which allows one to carry on one’s duties as if nothing had happened, and very often to repeat the sins for which one has apologised. It needn’t be sincere — indeed, that is considered rather poor form — and it is only ever to be used as a measure of last resort. If in doubt, simply apologise for how you have made someone feel rather than the action itself.