The new seekers
In Version 2.0 of George Orwell’s Nineteen Eighty-Four, Winston Smith will have a ‘preferred customer’ gold card for Googlezon, the corporation that results from the merger of the internet giants Google and Amazon. Google has completed its mission to organise all the world’s words, images and sounds and make them easy to find; and, once you’ve found what you want, Amazon sells it to you. By recording everything you purchase, look for, look at, listen to or read, Googlezon comes to know your tastes better than you yourself do. It serves you a personalised programme of recommendations and targeted promotions, all of these backed up with patented One-Click™ ordering. You