David Jennings

In 1966, under the influence of ideas about chance, the artist Tom Phillips pledged to take as the foundation for his next work the first book that he could find for threepence. That book, discovered in a junk shop on Peckham Rye, was a long-forgotten Victorian romance in journal form, A Human Document by W.H. Mallock. Phillips set about effacing the pages of this book with sketched line drawings and gouache swathes of colour. The result was A Humument, described by Evan Anthony in the early Seventies in this magazine as ‘one of the freshest and most original pieces of art-literary work you are likely to see’.

In Version 2.0 of George Orwell’s Nineteen Eighty-Four, Winston Smith will have a ‘preferred customer’ gold card for Googlezon, the corporation that results from the merger of the internet giants Google and Amazon. Google has completed its mission to organise all the world’s words, images and sounds and make them easy to find; and, once you’ve found what you want, Amazon sells it to you. By recording everything you purchase, look for, look at, listen to or read, Googlezon comes to know your tastes better than you yourself do. It serves you a personalised programme of recommendations and targeted promotions, all of these backed up with patented One-Click™ ordering.