The strange economics of Japan’s all-you-can-drink pubs
Imagine going into an English pub and slapping a tenner down on the bar. ‘All I can drink, please,’ you say. ‘Certainly sir,’ says the barman. ‘You’ve got two hours.’ ‘Right then,’ you say. ‘I’ll start with a pint.’ Ten minutes later: ‘Whisky, please, no ice.’ Shortly afterwards: ‘I think I’ll have a Bloody Mary.’ Then: ‘Pint of that there. The green one. Please.’ Shortly afterwards. ‘Large white wine.’ And so the night wears on. You can have absolutely anything you like: cocktails, double G&Ts, rum and coke, Jack Daniels and Jack Daniels. Two hours is enough to render you senseless. You have drunk the equivalent of £100 of booze for £10, and you need a taxi, a chicken fajita and an urgent visit to the toilet.