Marriage

Maybe it’s just a slow Saturday, but the Conservatives’ latest WebCameron video (see below) strikes me as one of the most effective yet. The pitch is straightforward: make an appeal to people who voted New Labour or who “have never voted Tory before”.  So things like Sure Start and the minimum wage get a namecheck. But, aside from that, it’s striking just how clearly and unequivocally Cameron sets out Tory commitments such as recognising marriage in the tax system. Indeed, the passage on the “root causes of our social breakdown”, and how the Tories would deal with them, harkens back to his powerful address at the party conference.  Only, this

A strident interview from David Cameron in today’s Express, in which he touches on everything from inheritance tax to not, never, ever joining the Euro. It’s this passage that jumped out at me, though: “Middle Britain has had a wretched time under Labour. This Government has taxed mortgages, marriages, pensions, petrol and travel and raised national insurance and the top rate of income tax. We cannot keep squeezing hard-working families.” Why so noteworthy? Well, off the top of my head, this is the first time that Cameron has referred to the current system as a “tax on marriage”. In which case, you wonder if the Tories are planning to place

Here’s a question: to be a good angel or a bad angel? We know what Fraser thinks; Matthew Parris differs. Writing in the Times today, he asserts that he would give David Cameron the same advice he offered Margaret Thatcher in 1979: agree a gloriously unspecific manifesto. The details of hard-edged manifestos are ambushed well before polling day; discretion is the better part of valour. In the immediate circumstances of the Tory wobble both arguments are commendable. The Tories have unwound when trying to supply detail to flesh out their broadly radical ideas. Recognising marriage in the tax system has been their foremost blunder. The impassioned denunciation of Labour’s record on

For some time, Labour has been trying to push the line that behind the Cameron facade there’s an old-school, “nasty” party waiting, drooling, for an opportunity to engineer the country as they see fit.  Over the past couple of days, it’s become clear that they’ve struck on a new variant of that attack. Yesterday, we had Ed Balls on Today saying that the Tories’ marriage tax break was a “back to basics” policy.  And, today, as Paul Waugh reveals, Harriet Harman described the same agenda as “modern day back to basics. It is back to basics in an open-necked shirt.”  The reference, of course, is to John Major’s ill-fated, relaunch

There’s something quite refreshing about David Cameron’s plan to offer a tax break to married couples.  It says, simply: this is what I believe.  And it does so in spite of polling data and strategic arguments to the contrary.  This is one area where you certainly couldn’t accuse the Tory leader of caring too much about what other people think.  But refreshing or not, that doesn’t make it good policy.  Of course, there’s a tonne of empirical data which demonstrates the benefits of marriage.  That’s important and persuasive.  But, as I’ve written before, there are reasons to doubt the efficacy of a tax break in particular.  And I don’t think

During an election campaign, the press like to obsess about who won the day. Up until 3pm, the consensus was that the Tories had. The media was pointing out just how absurd it was for Labour to criticise another party for having black holes in its fiscal plans. But then came David Cameron’s marriage gaffe which has evened up the coverage on the evening news broadcasts with the Six o’clock news going particularly hard on the issue. Cameron’s credibility is central to the Tory campaign so anything that depletes that is bad news for them. But in the long term, I think the most significant development today is one that

The Ed Balls leadership cart is revving up a gear. He wants to position himself as the main mover behind the election campaign, now that Gordon Brown is dead in the water. It was his plan to stop Darling jacking up VAT to 20 percent, so he can accuse the Tories of wanting to do that (it’ll be more like 22.5 percent IMHO – but that’s another story). And now Balls has told tomorrow’s Sunday Times that Labour’s election focus will be on the family. “In the past I think our family policy was all about children,” says Father Balls. “I think our family policy now is actually about the

The Guardian’s interview with David Willetts is a decent preview of the Tories’ forthcoming green paper on family policy, and is neatly summarised by Jonathan Isaby here. Although I have my doubts about some Tory thinking in this area, there are a few encouraging ideas in there – such as relationship guidance schemes modelled on those provided by the Bristol community family trust. One of the most eye-catching passages of the interview comes when Willetts takes on the “nudgers” in his own party, who are keen on influencing public behaviour but feel that promoting marriage may be a step too far: “Willetts believes that marriage should be promoted and protected as he expresses

It’s all a bit of a puzzle. How will David Cameron incentivise marriage? In an interview with the Mail, Cameron dismisses IDS’s transferable tax allowance scheme. “It would be wrong to say that they are Conservative Party proposals.”                      Considering the scheme will cost £4.9bn, the pro-cuts Tories can ill-afford an incentive that would benefit the middle class in the immediate term. Cameron and Osborne are searching for a cheaper way to honour the pledge. Pete and Fraser debated whether marriage should and could be financially incentivised. On balance I side with Pete, marriage should not be financially incentivised. I’ve nothing to add to Pete’s analysis except that I