Who really owns your iPhone?
Give a man a fish, and you feed him for a day. Teach a man to fish, and you feed him for a lifetime. Rent the man a spot on the river, and make him tick a box on a multi-thousand-word end-user license agreement meaning that any fish he catches, ultimately, still belongs to you, and you stand to get very, very rich indeed. We live in an age where stuff we think we own is, really, stuff to which we subscribe This is the business model that now dominates the digital age.