Labour party

We're not even one day into the election campaign proper, and already the internet is fulfilling its role as the Exposer-in-Chief of spin, deceits and slip-ups aplenty.  I direct you towards Guido's post on Brown's – ahem – impromptu support at St Pancras station earlier.  Or Left Foot Forward's account of the omissions from Cameron's list of The Great Ignored.  Or Sam Coates's tweets about the #stagemanagedelection.  And there's plenty more where they came from. In a campaign where inauthenticity is going to get skewered at every turn, politicians clearly need to go about things differently.  But there are all too many signs that they're stuck in the old, familiar grooves of elections past.

When Alistair Daring admitted last week that there would indeed be job losses arising from the proposed National Insurance hike, it would have struck Gordon Brown and Ed Balls like root canal surgery. This blows wide open the main part of Brown's election deceit: asking the public to look at the advantages of the borrowing, and not contemplate the flip side to the debt coin. Not to ask where the repayments will come from, or the impact of those repayments on the jobs of the future. No wonder Darling is today being made to claim the opposite. The grim truth is that every job "protected" now, due to debt, will be more than balanced out by money taken away from the economy in the form of the interest needed to serve that debt.

Last week, the Tories strengthened their tax-cutting credentials with a smart policy on national insurance.  I'm sure you didn't miss it.  But one part of the recent Tory resurgence is, to my mind, being underplayed: they now have a much stronger message on government waste.  After all, the NI policy is being funded by cutting waste.  And then there was that spoof website which pulled the limelight onto Labour's wasted spending.  And then there are the interviews in which Tory frontbenchers – such as William Hague today – say stuff like: "If there’s waste in government spending, which the Labour Government says there is, we should be saving the waste, not saying we’ll go on wasting it for several more years.

There's me thinking that Labour wouldn't go negative with their latest poster, created via an online competition among their supporters.  I mean, surely they wouldn't want to undermine their whizzy, positive, digital energy by picking a design which didn't present an equally positive Labour vision.  But, oh, how they did.  Here's the winning design: Now, there are two immediate problems with this poster.  The first being that I'd always thought the character Cameron is meant to be playing – DCI Gene Hunt – is actually quite popular with the public, despite his rough and less-then-edifying edges.  Indeed, he even topped a recent poll as "Britain's favourite TV hero".

Commuters won’t be alone in celebrating tonight. The High Court’s award of an injunction against the RMT’s planned Strike Action will have champagne corks popping in Downing Street. The Union movement’s sudden renaissance is both embarrassing and dangerous for the government. First, it has shifted the election spotlight back onto Labour. Before the BA strike, the Tories were driftwood – powerless to determine the direction in which they were headed. Unite’s political and social prominence exacerbated tensions within the Labour party, with divisions between New and quintessentially Old Labour becoming more stark. As Ed Howcker wrote last night, the next line in the prelude to internecine war is being written in Stoke.