Japan

Nintendo and the plumber who conquered the world

It’s not more than a parlor game, perhaps, to speculate about history’s most crucial inventions. One invention often makes the next possible. Electric light revolutionized human productivity, allowing us to work well beyond sundown. The combustion engine and later the turbine engine collapsed our sense of distance, putting other continents within a day’s travel. We’re still debating what the internet’s done; how social media offers the double-edged sword of instant communication and addressability for good and ill; how it encourages the avatarization of ourselves as online presences. We’re both ourselves online and not quite ourselves, entirely embodied and yet psychically elsewhere. Pokémon’s release sparked a worldwide craze and moral panic

nintendo

Why are adults buying so many children’s toys?

On the fourth floor of Selfridges, in London, is the children’s toy department. Most of the vast space is given over to soft toys – mounds of synthetic fur, thousands of little beady eyes – and when I visited last Saturday afternoon the customers were almost all adults. I spent two hours there, standing by a tower of little Paddington bears, watching the shoppers in the queue for the register, and it was eye-opening. Almost no one was buying for a child. I saw two Chinese women with white toy lambs, a 17-year-old boy with a dragon, what looked like drug dealers waiting in line for Pokémon cards, and a