Vaping’s appeal isn’t about the nicotine. It’s about the gadgets
Probably you never visited the flats of middle-class student drug dealers in the 1990s, because crikey, neither did I, and look, let’s just move along. Even so, were there ever to be found a Platonic form of such a place, or, as the beer adverts might put it, If Heineken Did the Flats of 1990s Middle-Class Student Drug Dealers, then I now know precisely what such a place would look like. It would look like a vape shop. To be more specific, it would look like the vape shop I visited a few weeks ago in north London. It was perfect down to the last detail. Paraphernalia all over the place. The main wallah — the dealer, I suppose — had dreadlocks and bohemian clothes, and the bearing of an alpha male, and almost no vocabulary whatsoever.