The decline and fall of eating out
"Upgrade” is a term I associate with flying and getting a seat in the front cabin that you don’t pay for — except perhaps with “miles” and “points,” our version of Green Stamps. Upgrade’s predecessor from the era of rail travel was “step-up,” the term used by the Pullman Company when a passenger wished a better accommodation and space was available. You paid the conductor the step-up charge (in cash), and the porter dutifully toted your bags to your new compartment. Nowadays, it is no longer necessary to travel to upgrade. Just step out for lunch and add some “protein” to your salad. Upgrade! Marketing gibberish in the restaurant world is nothing new, but today it signifies the accelerating downgrade (sorry, no refund) of the whole business.