The White Cliffs of Dover, the National Trust, and a very public appeal
The White Cliffs of Dover are, arguably, one of Britain’s most famous sights – immortalised of course by Dame Vera Lynn. So no wonder, then, that when the National Trust decided to launch a fundraising campaign to help them raise £1 million to secure a 700,000 square metre area of land on top of the cliffs, Dame Vera was chosen as the person to front the campaign. The National Trust already owns just under a mile of the White Cliffs of Dover, between the South Foreland lighthouse and Langdon Cliffs, which they bought in 2012.