Confessions of a Costco Guy
Those who use TikTok, or are familiar with Ed Davey’s dance routines on social media, may have heard of the ‘Costco Guys’. For those with an aversion to TikTok (or to Ed Davey), Andrew ‘A.J.’ Befumo Jr. and Eric ‘Big Justice’ Befumo are a father-and-son duo who became internet celebrities by gorging on food items in their local Costco in Florida and rating them on a ‘boom or doom’ scale. Cue 2.5 million followers and debut single ‘We Bring the Boom’ – which Davey chose as the soundtrack to his latest bid for online attention. Patrick Maguire was probably right in the Times last week to say that this sort of soul-crushingly knuckleheaded viral fame justifies Oxford University Press’s decision to make ‘brain rot’ its word of the year. And yet I’m with A.J.