Psychology

This has been an interesting year for me. Back in January, I took up a full-time job as director of New Schools Network, the free schools charity, and it’s the first time I’ve worked in an office since parting company with Vanity Fair 20 years ago. It has taken a bit of getting used to. Until I took this job, I used to work out of a shed at the bottom of my garden. It is not so much a ‘man cave’ as a ‘Toby cave’. The walls are covered with egocentric tat — framed newspaper cartoons, posters of plays I’ve written, pictures of me with famous people, etc.

Imagine for a moment a parallel universe in which shops had mostly not yet been invented, and that all commerce took place online. This may seem like a fantastical notion, but it more or less describes rural America 100 years ago. In 1919 the catalogues produced by Sears, Roebuck & Company and Montgomery Ward were, for the 52 per cent of Americans who then lived in rural areas, the principal means of buying anything remotely exotic. In that year, Americans spent over $500 million dollars on mail order purchases, half through the two Chicago companies. Yet in 1925, Sears opened its first bricks and mortar shop. By 1929, the pair had opened a further 800. So Amazon’s purchase of Whole Foods Market may be history repeating itself.

A leading article appeared in Nature last week in defence of intelligence research. It lamented the fact that it is not included on the undergraduate psychology curricula of many leading US universities, and attributed this to its association in the minds of students and faculties with elitism and racism. That, in turn, is due to the misuse of intelligence research in the past by eugenicists and ‘race scientists’ to justify their poisonous beliefs. The article expressed the hope that this toxic baggage can be discarded and intelligence rehabilitated as an important strand of psychology. This optimism is often shared by academics who study the genetic basis of human differences; not just variations in intelligence but in other personality traits too.

Poor Paul Nuttall. He seemed to have everything a cheeky by-election victor needed: the outsider vim, the accent, the cap. Then it emerged he had made stuff up about Hillsborough. That was that. He moved from admirable Scouser to tragedy-crasher. In interviews over the years, Nuttall has referred to being at the stadium in Sheffield on the terrible day, and he still insists he was. We shall probably never know why that developed on his website into his having lost ‘close personal friends’ there — something which is not, it seems, true. Yet while it is good fun blowing raspberries and deriding politicians, we should allow them a little understanding too. After all, who is not susceptible to a soupçon of Falstaffian exaggeration in their stories?

According to a front-page story in the Times earlier this week, your personality does change over the course of your lifetime. A study carried out by Edinburgh University found that the personalities of a group of people in their seventies had changed significantly since they were schoolchildren in the 1950s. Traits like perseverance, self-confidence and originality changed ‘beyond recognition’, according to the study’s leader Dr Mathew Harris. He was surprised, because the conventional wisdom among social psychologists is that these characteristics remain stable over a person’s lifetime. At first glance, my own personality would appear to bear out these findings. Between the ages of 14 and 40 I was something of a hell--raiser.

Arguably the cruellest thing you can do to human beings is to rob them of faith in their own sanity. People can endure physical torment, even torture, so long as their minds are clear. If they feel sane, they can still make sense of what is happening to them and work out how to survive. But if you undermine somebody’s mental stability, they soon unravel. In the words of John Milton’s Satan in Paradise Lost, ‘Which way I fly is hell; myself am hell;/And in the lowest deep a lower deep,/Still threatening to devour me, opens wide.’ Chipping away at a person’s mental health is known as ‘gaslighting’, after Gas Light, the Patrick Hamilton play that in 1944 became a classic Hollywood melodrama.

When were you last in a game reserve? Perhaps most Spectator readers will be familiar with the experience and if you’re anything like me it’s a happy one. Where would I rather be than in an open-topped Land Rover as the sun rises over the African bush, wandering on wheels through the savannah, pausing unhurried to look around: switching off the engine, listening, watching, drinking it all in? But do I care if I spot a hyena to tick off on my list? Do I seriously fret about whether that graceful creature is an oryx or an eland, whether that glittering and iridescent bird is a greater blue-eared starling or a red-tufted malachite, or whether this giraffe we’ve just startled is reticulated or Rothschild’s?

Don’t know if you’ve noticed, but middle-class rules now require that every dinner party cheeseboard must contain at least two cheeses which aren’t very nice. Typically one will be a veiny French cheese which is not as good as Stilton; another may be that foreign thing with rind on it which isn’t nearly as good as Cheddar. I was baffled by this for a long time, until I realised that these cheeses are not bought to be eaten, but to signal the sophistication of the occasion. Economists might call them Veblen cheeses. (One day someone should make an inedible cheese called Veblenne. They’d make a fortune.

On a recent sodden weekend walk, I tried to cheer myself up by thinking: it’s not so bad. Not the slugs or the sky or the rain making its way down a gap between neck and waterproof. But I couldn’t do it. Losing heart, I turned back. Glump, glump, glump through the puddles. It rained through breakfast, lunch, tea and dinner. Same the next day. And the day after. I wore grey and sighed at the window. But I am aberrant. Melancholy is against the rules nowadays. I should have put on my yellow wellies, twirled my spotty umbrella, photographed myself in the garden and put it online with the hashtag #singingintherain. That’s what everyone else seems to be doing. If, like me, you are a natural Cassandra, then the present Pollyanna tendency is a trial.

Another week, another spate of barmy campus bans and ‘safe space’ shenanigans by a new breed of hyper--sensitive censorious youth. At Oxford University, law students are now officially notified when the content of a lecture might upset them. In Cambridge, there were calls for an Africa-themed end-of-term dinner to be cancelled just in case it caused offence to someone somewhere. It all seems beyond parody. ‘What is wrong with these thin-skinned little emperors?’ we cry. But while we can harrumph and sneer at Generation Snowflake’s antics, we miss a crucial point: we created them. First, it is important to note that young people who cry offence are not feigning hurt — generational fragility is a real phenomenon.

Almost every popular commercial product owes its success to two different qualities. First, it does the job it is ostensibly designed to do pretty well. Secondly, it has some quality that you might call ‘limbic appeal’. It delights or soothes our unconscious mind in ways which defy objective measurement. Much as it delusionally believes that it runs the show, the power granted to conscious reasoning within the brain is that given to a slightly colour-blind, utilitarian man when he buys a sofa with his wife. The man may have his own preferences, but he has a minimal role in the selection, involving as it does many complex factors that defy male comprehension (my wife has names for colours that seem not to exist on the visible spectrum).

We recently moved -offices from Canary Wharf to Blackfriars bridge. When you move after a long time in one place, you notice the surprising ways in which your behaviour is subliminally affected by your surroundings. On my second day in the new office, someone came from Victoria to meet me. After about 25 minutes of useful conversation, I thanked them and they left. Something about the encounter seemed strange; I suddenly realised that, back in the old office, I’d never had such brief meetings. Instinctively it felt discourteous to give anyone who had made the longer trip to Canary Wharf any less than 45 minutes of your time. This sense of obligation was unconscious. In some ways, something similar seems to apply to phone calls.