Israel’s PR problems have nothing to do with PR
From our US edition
Following the US setback during the Tet Offensive in Vietnam in 1968, Walter Cronkite, the mythical CBS News television broadcaster, was sent to Southeast Asia to report on the military intervention there. After Cronkite proclaimed in his broadcast that the US lost the war in Vietnam and that it was time to bring the boys back home, then President Lyndon B. Johnson told his advisors, 'If I lost Cronkite, I lost Middle America.' Urban legend or not, it reflected the way I imagined the role of the American media to be when I had served as a press officer at the Israeli Consulate in New York about a decade or so after Cronkite aired that broadcast from Vietnam.