Why Apple’s new CEO will play it safe
When Apple named its next chief executive last month it did so without ceremony. Tim Cook will become executive chairman on September 1; John Ternus, his senior vice-president of hardware engineering, will succeed him as CEO. The announcement came with a photograph, not a keynote: the two men walking through Apple Park, the circular glass campus in Cupertino that Steve Jobs designed with the British architect Norman Foster and did not live to see completed. It was the first Apple succession of the post-masterpiece age, and the prose matched. Apple said the transition had been approved unanimously by its board after a “thoughtful, long-term succession planning process.” Cook had spent 15 years building a company that could change its CEO without spectacle.