The global cottage industry gaming America's culture wars
It is the 9/11 of the blue ticks, the Hindenburg of the grifters, the dotcom bubble of the slop-peddlers. The influencer industry has been left reeling by a new function on X which allows readers to see the location from which any given account is operating. The latest update makes it possible to establish when and where an X account was set up and whether it has changed its name since then. A sensible measure, you might think, but not if X is where you make your living and do so by inserting yourself into other countries’ internal politics. There are no firm figures on how many earn a crust