Reindeer roasting on an open fire
What’s wrong with eating reindeer? Well, if you normally eat meat, then I’d argue, absolutely nothing. But not everyone agrees with me. The fact that Lidl are selling packs of the meat – with festive golden reindeer on the box – has upset a number of people; presumably because they associate it with a certain Christmas tune about a red-nosed version employed by Father Christmas. But in reality, very little differentiates a loin of reindeer from a standard loin of venison – if anything. After all venison is, strictly speaking, the meat from any deer. So why not just label it ‘venison’? Selling it as ‘reindeer’ meat, rather than venison