Does Poland have an image problem?
What if the hiring of a PR expert became a PR disaster? That’s precisely what has happened in Poland. On 29 July, when Prime Minister Donald Tusk appointed Barbara Mróz-Gorgoń, a professor of marketing, as the government’s new plenipotentiary for promoting the Polish brand, this was thought to be a shrewd hire that would bolster the country’s image on the world stage. Then someone read one of her reports. Poland has managed to develop from a bankrupt communist state into one of the most successful economies in Europe The Poles’ Self-Portrait, published last year by a think tank chaired by Mróz-Gorgoń, was supposed to give a thumbnail sketch of the Polish national character.