Ed miliband

Camilla Rutherford backs Ed Miliband’s 007 campaign

Yesterday Ed Miliband declared that it was high time the James Bond films moved with the times and cast a woman as the next 007. Although the comments were met with outrage from some of the more traditional Bond fans, the Labour leader can take heart that Camilla Rutherford has picked up his rallying cry. Speaking at Spectator Life's third birthday party, the Gosford Park actress urged the producers to cast a female lead. 'It's definitely time we had a Jane Bond instead of a James Bond. I think a woman would be great in the role. The only thing is that with a man it can be quite a suave move to go from drinking a martini at the bar to being in a car chase whereas Jane Bond would probably need time to get out of her dress first.

Jim Murphy’s popularity surges (in England)

There's not much love for Labour in Scotland at the moment, with Mr S reporting this week that Jim Murphy has failed to mention his own party on campaign leaflets. As the SNP come out on top in the polls and the reds hope for a 'late swing' to Labour north of the border, the Scottish Labour leader can take comfort that he is at least popular down south. Word reaches Mr S that at a London fundraiser last week for the Scottish Labour Party, a jog with fitness freak Jim was auctioned off for well over £1,000. Meanwhile a bottle of House of Commons whisky signed by Ed Miliband failed to reach £100 in bids, barely covering the cost of the grog. And they say Scots don’t make healthy lifestyle choices.

Should Labour dismiss a letter from 100 business chiefs?

The Labour reaction today to the Telegraph’s high-volume splash on 100 business leaders warning about the dangers of a Labour government has largely been along the lines of ‘how interesting, and tomorrow will you tell us about the Pope’s theology?’ The coverage of the letter, which has the mark of Tory co-chair Lord Feldman, has certainly created a rather stark contrast to the party’s own announcement that it will give workers on zero hours contracts a legal right to request proper hours after 12 weeks. Labour likes this contrast. The letter says: Dear Sirs, We run some of the leading businesses in the UK. We believe this Conservative-led Government has been good for business and has pursued policies which have supported investment and job creation.

New poll shows SNP will annihilate Labour — but the nation is still divided over independence

Scottish Labour is having no luck in denting the SNP’s support. ComRes/ITV News have released a new poll this evening, which shows a 19 per cent swing to the SNP across the 40 Labour held seats in Scotland. Based on this, the SNP would take 28 of these seats in the upcoming general election. North of the border, ComRes puts the SNP on 43 per cent, Labour on 37, the Tories on 13 and Ukip, the Lib Dems and Greens on two per cent each. The ComRes findings fall in line with the other polls taken in Scotland from Lord Ashcroft and ICM — the latter recently suggested that the SNP would take 29 seats from Labour with a 20 per cent swing.

Revealed: How Labour’s election broadcast star supported Arthur Scargill’s Socialist party

Tonight Martin Freeman will take on a starring role in the latest Labour election broadcast. In the short film, the Sherlock actor says that for him 'there's only once choice' and that's Labour. Alas for Labour, that hasn't always strictly been the case. Mr S recalls the 2001 general election during which Freeman voted not for Labour, but instead for Arthur Scargill's Socialist Labour party. At the time, Scargill's party pledged to leave the EU, create a four-day working week, abolish the monarchy and axe the House of Lords if they took power.

Were the Tories’ dodgy figures designed to provoke Labour into making a statement?

Why are the Tories peddling what the independent Institute for Fiscal Studies has described as ‘at best unhelpful’, which is the claim that households would be hit with a £3,000 tax bombshell if Ed Miliband becomes Prime Minister? The IFS’ analysis came out earlier today, but this evening George Osborne repeated the claim, saying: ‘Well it’s based on what the Labour party has voted for and what Ed Miliband has said he will do… I am confident that that is based on what the Labour party has voted for in Parliament.

Cameron: It is me or Miliband

It is rare for politicians to mention their opponents by name - don’t give them the publicity is the normal approach. But standing in Downing Street just now to announce the start of the election campaign, David Cameron pointed at the door of Number 10 and said ‘The next Prime Minister walking through that door will be me or Ed Miliband’. There’s a method to the Tory approach. They believe that one of their trump cards in this election is that the public just can’t see Ed Miliband as Prime Minister. They want to force voters to confront the choice that one of Miliband or Cameron will be Prime Minister after the election and that the only way to make sure it isn’t Miliband is to vote Tory.

Why is Labour making merit out of not backing an EU referendum?

Fair play to Ed Miliband for launching Labour’s business manifesto today in Bloomberg, not perhaps the party’s natural stamping ground, at least not since the prawn cocktail initiative in 1997. And it was gutsy of it too to take out a full page advertisement in the FT – they don’t come cheap - to broadcast the party’s opposition to an EU referendum. 'The biggest risk to British business is the threat of an EU exit. Labour will put the national interest first. We will deliver reform, not exit', it says. Granted most British businesses, especially big ones and foreign-based ones, don’t want out of the EU.

Jim Murphy fails to mention Labour on his campaign leaflets

Earlier this month the Labour party were accused of not including pictures of Ed Miliband on campaign literature out of fear that the mere image of their party leader could scare off voters. Now Scottish Labour leader Jim Murphy appears to have gone one step further and simply not mentioned Labour at all. Ruth Davidson, the leader of the Scottish Conservatives, claims that campaign leaflets for Murphy fail to mention the Labour party once: I get @JimForScotland leaving Miliband off his leaflet but why has he left off @scottishlabour? Not a single mention. pic.twitter.

Podcast special: eve of the general election campaign + SNP spring conference

The general election campaign kicks off tomorrow and Labour appears to have the 'Big Mo'. In this View from 22 podcast special,  Fraser Nelson, James Forsyth and I discuss the state of the polls — and the new YouGov/Sunday Times poll which suggests Labour are four points ahead — and whether Ed Miliband's 'win' in the TV Q&A this week has put the Tories on the back foot. What can we expect to happen in the first week of the campaign?

Stakes raised ahead of Thursday night’s debate

The stakes have been raised, at least psychologically, for Thursday night’s debate. Today’s YouGov poll has Labour four points ahead, in contrast to a two point Tory lead in their last survey. This is being seen in Westminster as a Paxman bounce for Miliband. If this Labour leads is still in place at the end of the Easter weekend, Tory nerves will begin to fray. Thursday’s debate will be a crowded affair with seven leaders on stage. Despite it being a two hour debate, there’ll only be time for four questions. As I say in the Mail On Sunday, the debate will almost certainly turn into Cameron versus the rest as they all try and go after the sitting Prime Minister.

YouGov/Sunday Times poll puts Labour 4 points ahead. Be afraid.

Just two weeks ago, senior Conservatives were saying that 'crossover' had been reached: that the Tories were ahead in the polls and that the lead would slowly build. Last week, the lead evaporated. Tomorrow, a YouGov/Sunday Times poll puts Labour four points ahead. Cameron's bizarre pre-resignation on Monday and a rather lacklustre performance in what passed for the television debate on Thursday seems to have had an effect. Sure, they were watched by only 3 million people vs. 10 million for the 2010 debates - but the word gets out. Jeremy Paxman performed very well, Ed Miliband quite well, Cameron less well. And yes, that's the Cameron already talking about his retirement, as if he has already mentally checked out.

David Cameron: ‘This is a high stakes, high risk election’

The Tories want to frame this election as a straight choice between David Cameron and Ed Miliband. So, today Cameron delivered some of his most direct attacks on Miliband yet. Anticipating criticism, he said, ‘Some might say “don’t make this personal” but when it comes to who’s Prime Minister, the personal is national.’ Cameron warned that Labour could reverse everything that has been achieved in this parliament, the ‘painstaking work of the last 5 years – they could undo in just 5 months.’ He attacked Labour as ‘the welfare party’ and derided Miliband as a ‘Hampstead Socialist’.

Rupert Murdoch calls Ed Miliband out on his debate boast

Ed Miliband used last night's election interview with Jeremy Paxman as an opportunity to blast the Murdoch press. The Labour leader told viewers that he had stood up to Rupert Murdoch, and would continue to do so in spite of whatever bad publicity is thrown at him as a result. However, this appeared to come as news to Murdoch. The media mogul took to Twitter in a bid to set the record straight, claiming that the Labour leader only had gushing praise for him when they met the one time. Thanks for 2 mentions, Ed Miliband. Only met once for all of 2 minutes when you embarrassed me with over the top flattery. — Rupert Murdoch (@rupertmurdoch) March 26, 2015 CCHQ seem to be on Murdoch's side.

Miliband’s performance last night vindicates the Tories’ strategy of no head-to-head debates

David Cameron and Ed Miliband both 'won' last night’s TV Q&A session. The Prime Minister put in a decent performance and came out ahead in the snap poll. But Miliband exceeded expectations, albeit ones which were pretty low. It was a given that Cameron would be fluent and deal ably with the casual conversations in the audience Q&A. But some expected a faux pas from Miliband and it never came. Miliband did not put in a game changing performance, and we haven’t seen yet how large last night’s audience was by the time Miliband came on at quarter to ten. But it has given Labour some momentum ahead of its campaign launch today in East London.

Listen: The Spectator’s verdict on the Cameron/Miliband Q&A

According to the snap polls, David Cameron was victorious in the first TV 'debate' — but Ed Miliband didn't do too badly either. In this View from 22 podcast special, James Forsyth, Isabel Hardman and I discuss the televised Q&A session with Cameron and Miliband yesterday evening. Did the Labour leader exceed expectations? How did the Prime Minister cope with an interrogation from Jeremy Paxman, as well as questions from the audience? And what affect, if any, will the outcome have on the election campaign?

Be different, be original: that’s what makes a popular politician

I sometimes try to imagine what it would be like being a political leader. I find this difficult because I would be so utterly ill suited to the role. I’m too lazy, too disorganised and too undisciplined to be remotely credible at it. But the area in which I would fail most completely would be in the projection of a suitable image. Not only would I be incapable of saying the right things at the right time; I don’t have the appearance or bearing or dress sense to convey calm, self-confidence and authority. I suppose you could say much the same of Adolf Hitler were it not for his gift for inflammatory speechmaking. He was a miserable, rather jumpy-looking creature.

How (and why) we lie to ourselves about opinion polls

A strange ritual takes place on Twitter most evenings at around 10.30 p.m. Hundreds of political anoraks start tweeting the results of the YouGov daily tracker poll due to be published in the following day’s Sun. Some of them are neutrals, but the majority are politically aligned and will only tweet those results that show their party in front. I often wonder what the point of this is, even though I’m guilty of it myself. It’s not as if anyone is going to see the tweet and say, ‘Ooh, I wasn’t going to vote Conservative, but now that YouGov has them two points ahead I’ve changed my mind.’ I can think of only two sensible reasons for doing this, both quite weak. The first is it has a mildly demoralising effect on your opponents.

Despite Cameron’s win, Labour will be happy with Ed Miliband’s Q&A performance

David Cameron won tonight’s TV head to head with Ed Miliband according to an instant ICM poll. The poll for the Guardian gives the evening to Cameron 54-46. Though, it is worth noting that this 8 point margin is smaller than Cameron’s usual lead on the leadership question. Cameron started with a grilling from Jeremy Paxman, who pinned the Tory leader to the crease with a series of fast, hostile deliveries. Cameron just about kept the ball out. But he was visibly uncomfortable at points. However, there was no killer moment. Cameron was more comfortable with the questions from the audience and with them he repeatedly pivoted to the Tories’ key campaign message that you can only have more spending on public services with a strong economy.

Voters want visions, and powerful posters deliver them – not Twitter

If no-one was very excited about the launch of the Lib Dem’s election poster this morning, it wasn’t just because of the rain. According to The Times, political posters are on their way out. Political parties are spending 50 per cent less on outdoor posters this year than they did in 2010, and unofficial reports have suggested that the Conservatives’ spending on outdoor ads is yet to hit seven figures. By the end of March 2010, the Tories had already splashed out over £3 million. No doubt the barrenness of Britain’s billboards is partly the result of a lack of funds, but it’s also a conscious choice based on the belief that social media will win the election by reaching my undecided generation.