Stranger danger
Like it or not, provincial ballet audiences love a story they can hum and any director planning to tour a swan-light, sugar plum-free menu has always done so at their peril. Tchaikovsky isn’t compulsory: a really well-known story, however undanceable, can usually do decent business (Northern Ballet’s extremely silly Three Musketeers is a reliable granny-magnet). But less familiar titles can be box-office poison — as English National Ballet is forever discovering. When the former Royal Ballet star Tamara Rojo took over in 2012, she immediately set about breaking down the vanilla tastes of ENB’s regional fanbase with a lavish new production of Le Corsaire.