Stacking up
"It feels almost like there is money in writing again.” So the historian and New York Times bestselling author Dan Jones tells me. Is he referring to increased book sales, or lucrative adaptation deals? Not this time. Instead, he’s discussing Substack, which launched in 2017. It has now become the platform of choice for writers to develop their careers on their own terms, without having to give substantial percentages away to agents, publishers and lawyers. For years, authors have felt that they have been little more than galley slaves, flogging themselves and their wares for the profit of multinational corporations. Now, finally, they have been given an opportunity to take back control of their own careers and destinies. The format is a simple one.