The cult of the farmer’s market
Farmer’s markets are a very cheeky wheeze and we all know it. Their promise – getting back to peasants’ basics of veg yanked from the ground – carries a hefty premium compared to supermarket food, which actual peasants have to buy. Indeed, supermarket food, from veg and fruit to eggs and cheese and bread, is generally two or three times cheaper and tastes just as good. But it seems that we are already in a world so dystopian that only the rich want – and can afford – soily spinach sold loose on a table. Certainly, the rich will queue for sorrel and strawberries, yoghurt and kimchi, raw milk, chicken and sourdough. Especially the sourdough.