Are you Ramadan-ready?
‘Are you Ramadan-ready?’ That was the poster in Sainsbury’s advertising its delicious range of fast-breaking foods (rice was one). And the striking thing about it was… the ‘you’. That ‘you’ means the normal customer, the default Sainsbury’s shopper. Same with the email I got from the swanky Belgravia hair salon I used to visit: Here, we understand that Ramadan is a time of reflection, renewal and spiritual focus – and we also know how important it is to take a moment for yourself amid the busy days of fasting and prayer. That’s why we are delighted to announce that our salon will be open late during Ramadan, offering evening appointments so you can indulge in a little luxurious self-care after Iftar [the fast-breaking meal after sundown].