How Brand Scotland conquered America
In his highly entertaining history of alcohol and the British, Empire of Booze, Henry Jeffreys observed how one effect of the Napoleonic Wars was to make Scotland a popular destination for English holiday makers. What with the continent being isolated and everything, there weren’t many more exotic places for the richer, more adventurous traveller to visit. I’m a huge admirer of how the Scots put national identity to its most benevolent and noble purpose: using it to milk wealthy Americans of their money The country was until then largely unknown to many people south of the border, something also true of its trademark drink.