Youtube

Why the McDonald’s AI commercial flopped

Be afraid, be very afraid. That’s what we’d been told in the advertising and commercial production industry. AI is coming for your job. It’ll be faster than you, more creative than you and certainly more cost-effective than you. Well, if the McDonald’s new – but swiftly deleted – Christmas ad was anything to go by, we haven’t, for the moment, got too much to worry about.    The completely AI ad was produced for the Netherlands but thanks to YouTube, has been been met with a mix of ridicule and revulsion all over the world. Ridicule because its images are so badly rendered and revulsion because those images are also quite creepy and disturbing.  https://www.youtube.com/watch?

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Brett Cooper departs Daily Wire following days of speculation

“Hey guys, some of you have heard the rumors online, and the rumors are mostly true,” Brett Cooper began her YouTube video, posted Tuesday evening, very tactfully. “Today, December 10 will be my last day hosting the Comments Section, and working for the Daily Wire. It is not true that I am being forced out; it was my own choice to leave.” Cooper had frequently been dubbed the "female Ben Shapiro" during her tenure as one of the Daily Wire’s other podcast hosts. She was also set to star in the Wire’s production of Snow White and the Evil Queen, out next year for some reason. The video announcing her exit has garnered over 5 million views on X in the twelve hours since publication. https://www.youtube.com/watch?

Will Disney strike a deal to end its YouTube TV blackout?

A war has taken over media coverage. No, not one of actual consequence. This war, however, is imminently affecting your national pastime and your wallet. This is a civil war within media. The combatants are the Walt Disney Company with it’s channels – including ABC and ESPN, plus the SEC and ACC networks – and Google, YouTube TV’s parent company. The two entities failed to meet a carrier agreement, and all Disney channels are blacked out on YouTube TV. That means that much of the nation will not have access to most of the weekend’s football content, as has been the case since the showdown a couple weeks ago.

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The death of cinéma vérité

From our UK edition

Oh, how we lived. Or, how we thought we lived. Despite the numerous criticisms levelled at the BBC on a daily basis, the BBC Archive YouTube channel is one aspect of its work that cannot be faulted. It is a fascinating collection of broadcast material going back many decades, a portal into Britain’s past presented in film grain-soaked HD. A sobering reminder of what the BBC once was – and what it no longer dares to be. Much of it is made up of documentaries, many aspects of which will be peculiar to millennials and Gen Z. The form is strange: long, single-camera shots of people talking in living environments. Bathrooms, kitchens, workplaces, streets. Living spaces are as they would be on any day of the week. Workplace neon, living-room lamps. Light and shade.

Why is ESPN ruining NFL RedZone?

Until this week, NFL RedZone stood alone as an untainted representation of hyper fandom in the sports television arena, in the midst of what Cory Doctorow labeled the "enshittification" of everything. The channel, exclusive to NFL Sundays, promised every highlight, every score and what narrator and host Scott Hanson branded “seven hours of commercial-free football”. For the multitude of Americans who lacked the funds to pay for all the games on Sunday Ticket, or an at-home assemblage of televisions to create their own octo-box, RedZone was the perfect compliment to your main game – a running second screen of every big play, with the fantasy and gambling information to boot.

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Why YouTube Premium beats the BBC

From our UK edition

YouTube has now overtaken ITV to become Britain’s second most watched media service, beaten only narrowly by the BBC. Hardly surprising. For many of us, YouTube has become the answer to more and more of life’s questions. True, you may never want to watch a film which explains how to unstick the filler cap on a Volvo XC60. Until, that is, you rent a Volvo XC60 and find yourself stranded at a Portuguese petrol station in 100˚F heat. At that moment, the 30-second explanation by Olivia from York, Pennsylvania, is better than Martin Scorsese. If I were destitute, the last expense I’d forgo would be my YouTube Premium subscription. At £13 a month, it is cheaper than the BBC licence fee.

I watched it between my fingers: Bring Her Back reviewed

From our UK edition

The Australian twins Danny and Michael Philippou started off as YouTubers known for their comically violent shorts – Ronald McDonald Chicken Store Massacre (2014) has accrued 67 million views. They then raised the money to make their first feature. This was the quietly disquieting Talk To Me (2022), which cost $4.5 million and made $92 million. Bring Her Back (they like three-word imperatives, these lads) is their second and it may not be as successful. It stars Sally Hawkins and this isn’t, alas, horror at its most fun, inventive and camp. This is horror horror: gory, grisly and one that properly goes for it at the end – which, if you are not a horror nut, can’t come soon enough.

What’s the point in spending a fortune on a wedding?

From our UK edition

I follow the YouTube postings of a maverick young economist called Gary Stevenson, author of The Trading Game. Whatever you think of Gary, he is absolutely right about one thing. Economists, by using what are called ‘Single Representative Agent’ models, have taken a dangerous wrong turn. Such simplistic models, which contain the convenient but absurd assumption that what is good for the average person must be proportionately good for everybody else, have allowed economists to make confident pronouncements on policy while ignoring social and intergenerational inequality completely.

How I fell foul of YouTube’s fact-checkers

From our UK edition

The day after Mark Zuckerberg said fact-checkers ‘have destroyed more trust than they have created’ I experienced why he has a point. I had done an interview with an evolutionary psychology podcaster, Paula Wright, about the origin of Covid. In it I said something that caused the entire interview to be banned from YouTube. Wright’s appeals were rejected. Some ill-informed, possibly underpaid, definitely over-confident youth at YouTube banned my remark What had I said that was so offensive? Was it a lie, a conspiracy theory, a mistake, defamation? No, it was a statement of historical fact that has been confirmed and agreed by mainstream scientific bodies, including the World Health Organisation.

My YouTube rabbit hole

From our UK edition

How do you live with yourself when 179 air passengers are burned alive on a South Korean runway, and you’ve spent the last few weeks binge-watching YouTube videos about plane crashes? The obvious answer is that I need to seek help. I have a defence, but I don’t think any British jury would buy it. I started watching the air-crash videos to escape the anxiety caused by the American presidential election. Anxiety that Donald Trump might lose, that is. On YouTube there’s always someone listening. It’s an all-you-can-eat buffet for monomaniacs I can imagine Emily Maitlis and Rory Stewart’s reaction: ‘Self-declared Trump supporter chills out by imagining planes full of holidaymakers falling out of the sky. That figures.’ But I don’t care what they think.

Get ready for Elon Musk’s sex robots

From our UK edition

My old mucker Donald Trump’s return to the White House has predictably sent the woke brigade into hysteria. From posting demented videos and shaving their heads to banning Trump supporters from having sex with them, it’s been a masterclass in the sore loser mentality they profess to despise so much in him. The Guardian is suffering a particularly embarrassing outbreak of PTSD (post-Trump-success distress). The editor’s email offer of support therapy to traumatised staff made me laugh out loud, as did the paper joining the liberal exodus from Elon Musk’s X in an equally comical fit of pique.

Inside the unlikely success of Patrick Bet-David

A right turn off Montauk Highway onto a leafy street in the Hamptons town of Water Mill brings you to a wooden gate, behind which sits a 12,000-square foot modernist estate that rents, with staff, for $75,000 a week. At the moment it’s the vacation home of Patrick Bet-David, an unlikely character to find in this area of New York. Over the last two years, Bet-David has improbably emerged as one of the most prominent voices in right-wing media. His prodigious influence is belied by the fact that around here, he’s more undercover heretic than acclaimed celebrity.

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How to hack your summer holiday

From our UK edition

Since it’s June, here is your cut-out-and-keep guide to hacking your summer holiday. One possibility. Don’t bother. Unless you have school-age children, why book your main overseas holiday in what is the nicest part of the year at home? As my late father often reminded me: ‘The three worst things about living in Britain are January, February and March.’ If you head south in these three months, almost anywhere will be an improvement. When flying in July, you risk sitting on the tarmac at Gatwick on a perfect summer’s day destined for a place where your shoes will catch fire. And you miss out on the long, light evenings, too.

Is Nala Ray too far gone to be saved?

Cockburn never would have expected a porn influencer to bring religious discourse back to the public square, much less one who cosplays as anime characters. Yet months after her come-to-Jesus moment, OnlyFans starlet Nala Ray has TikTok theologians arguing: “Is she too far gone to be saved?”  Ray, a self-described nerd who grew up a pastor's kid, started her OnlyFans account in 2020. After being drawn to pornography because of the beauty of the human body (what else?!), Ray is “giving it all up for Christ.”  Conveniently, Ray is leaving OnlyFans after making over $9 million as one of the platforms top one percent of earners. She has deleted all but one video from the website since her conversion.

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Taylor Lorenz is optimistic about the internet

“People,” wrote Dwight Macdonald, “feel a need to be related to other people.” Not a happy sentiment, not intentionally. This was how mass culture — “masscult,” he called it — created diversion out of artless entertainment. His example was John Barrymore, an icon of a great acting dynasty whose alcoholic decline brought out raucous crowds, “because it showed them he was no better than they were.” Macdonald’s old pessimism came back to me toward the end of Extremely Online, which is more than a history of the internet creator “revolution.” Taylor Lorenz, a Washington Post columnist with a vivid online life, is its John Reed, chronicling the influencers’ victories while cheering them on.

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YouTube’s inconsistent conspiracy policy

YouTube is back up to its pandemic-era tricks with a sketchy and unexplained censorship policy — this time as it pertains to the 2024 election. By all appearances, it once again looks as though Big Tech is going to attempt to play information arbiter as it relates to our national elections. Robert F. Kennedy Jr., a long-time radical environmentalist and conspiracy theorist, just also happens to be challenging President Joe Biden in the Democratic primary — and RFK is making enough noise that people are at least paying some attention to him. Kennedy’s profile has risen in the media lately as he’s espoused skepticism in the Covid-19 vaccine. It’s nothing new for him, as he was welcomed on media platforms such as The Daily Show, MSNBC and CNN in the mid-2000s.

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Has the influencer bubble burst?

If you ask anybody under twenty about their life plan, social media will likely play some part in the answer. A friend’s nine-year-old son has just launched his own YouTube channel. My prepubescent cousins are telling their parents that TikTok is “the key to financial freedom.” When I was their age, my entrepreneurial skills went as far as selling single cigarettes to my classmates for loose change. The appeal of the influencer life isn’t hard to understand. Over the last decade, it’s been touted as the sexy, well-paid, democratic career of the future. A 2019 Morning Consult survey found that one in ten young people consider themselves “influencers.” But now these micro-celebrities are trading in their tripods and ring-lights for real jobs.

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Is YouTube TV about to fumble NFL Sunday Ticket?

Over the past few years, the NFL, a professional sports behemoth built largely on the backs of broadcasting deals with the major TV networks, has thrown its lot in with Big Tech to grow its game. In 2022, it was Amazon securing the broadcasting rights to Thursday Night Football. Now, in 2023, it's YouTube TV — and parent company Google — getting in on the pigskin profits. YouTube TV has just landed one of the juiciest plums of all: NFL Sunday Ticket.  From its debut in 1994 until this past year, Sunday Ticket was the domain of satellite cable provider DirecTV. The service was a way for NFL fans to watch every game on the Sunday slate, as opposed to just the two or three offered by the networks in local markets.

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Gina Lollobrigida and the changing face of fame

From our UK edition

Gina Lollobrigida, who died this week at the age of 95, was known in the 1950s and thereafter for the kind of beauty which drove Italian men to self-destruction; and for performances in films which seemed to define a scrappy, energetic, self-possessed Italian womanhood.   During her career, ‘La Lollo’ sculpted, took photographs, did a little journalism and maintained a chaotic personal and political life, in which both her husbands and her male executive assistants always seemed to be in their late twenties. But she ought to also be famous for something else: being the subject of one of the most exciting and vital early experiments in television, a great short film by Orson Welles.

Andrew Tate and the making of an internet villain

Andrew Tate, that rascally misogynist everyone loves to hate, has been in the news for the better part of this holiday season. First, the World Economic Forum’s favorite climate change influencer, Greta Thunberg, “clapped back” at him on Twitter, suggesting he had a small penis. This galvanized Tate to publish an insane response video. The story didn’t stop there, though, because how could it? In this video, a pizza box was in view, and according to Twitter conspiracy theorists, it alerted Romanian authorities to Tate’s location, where he was taken into custody for sex trafficking. What a neat narrative arc!

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