Paul Burke is an award-winning advertising copywriter
From our UK edition
A few nights ago, I sat down to watch a movie on Amazon Prime. At the beginning, it said, ‘This film is brought to you ad-free by Hyundai’ and I found myself overcome with gratitude. I was going to be spared the usual slew of irritating, unskippable intrusions. And, thanks to a South Korean car
From our UK edition
So Peter Mandelson, arch manipulator and shadowy Svengali has finally run out of road. This time his political career really has ended in disgrace. Throughout his decades in, and out, of politics, Mandelson was a divisive figure, but there was one part of his character that friends and foes agreed on: Mandy was a strategic genius. I
The response has been so overwhelmingly hostile that McDonald’s were forced to pull the advert after just three days – and their folly has cost them a fortune
From our UK edition
Be afraid, be very afraid. That’s what we’d been told in the advertising and commercial production industry. AI is coming for your job. It’ll be faster than you, more creative than you and certainly more cost-effective than you. Well, if the McDonald’s new – but swiftly deleted – Christmas ad was anything to go by, we haven’t, for
From our UK edition
December is when about 90 per cent of Baileys consumption takes place, and yet nobody really knows why. I used to work at an ad agency called Young & Rubicam, and we had the Baileys account. We’d spend all year writing ads to persuade people to drink it at some point – any point –
From our UK edition
Today, would have been the 80th birthday of the long-forgotten actress named Mary Millington. Blonde, petite and delicately beautiful, she was the undisputed queen of an equally forgotten genre of cinema – the 1970s British sex comedy. There’s even a blue plaque in Soho celebrating Mary and her most successful film, Come Play With Me. Seamy cinemas
From our UK edition
Once upon a time, there were two kinds of people in two different kinds of office jobs. In Zone A, there were writers, artists, producers, directors and photographers. People affectionately known as ‘creatives’. In Zone B were the accountants, solicitors, bankers and civil servants. Zones A and B co-existed quite happily in their own separate worlds. Each had
From our UK edition
I’ve been obsessed with music and collecting records ever since I can remember. I even played a lot of those records at clubs all over the country. And since I grew up in London in the 70s and 80s, a mere bus ride away from the Roundhouse, the Rainbow and the Hammersmith Odeon, you can
From our UK edition
I was watching Slow Horses the other night and as usual, there was some sort of terrorist-related mayhem which had brought London to a standstill. But there was also a little anachronism. Hovering over the gridlocked traffic was a light aircraft, once commonly known as an ‘Eye in the Sky’ that used to fly above London in the
From our UK edition
The advertising industry, so painfully obsessed with ‘diversity’ in TV commercials, has been publicly criticised for a lack of diversity in TV commercials. We’ve been here before. But this time, everyone in advertising will be delighted about the criticism. They – we – all know that for many years, there’s been an unrealistic overrepresentation of black people
From our UK edition
Meghan Markle has been offered her own show on Magic Radio. After the Duchess of Sussex claimed the station was one of the things she missed most about the UK, Magic’s content director revealed: ‘We had conversations with the Sussex team and if the duchess would like to add radio presenter to her CV there
From our UK edition
First of all, some poverty top trumps: I’m one of five kids. My mum was a cleaner and my dad was a labourer but only when he was well enough to labour. For much of my childhood, he wasn’t, so we had to subsist on state benefits, free school meals and clothes that arrived in bin
From our UK edition
There was a time when people of colour were not adequately represented in British TV commercials. For many years, despite the UK’s growing black and Asian population, there were too few people matching that description in the commercial breaks. Advertisers’ commitment to diversity has quite often been a commitment to discrimination In the programmes surrounding
From our UK edition
To anyone brought up in the seventies and eighties, the fact that so many Palestine Action protestors are themselves in their seventies and eighties is the least surprising fact of the year. These people were the original ‘Boring Old Hippies,’ those dreary teachers and lecturers whom so many of us had to suffer the first
From our UK edition
I’m only surprised it’s taken so long. And that anyone could possibly be surprised by it. ‘Beautiful girl appears in ad campaign for fashion brand’ is hardly a revolutionary concept and yet, since Sydney Sweeney appeared in a new campaign for American Eagle and lit up the internet, there’s been quite a lot of confected
From our UK edition
I’ve spent most of my working life producing radio commercials. You might expect me to say this, given my job, but when hosts read out ads on their own podcasts, I find it embarrassing. On commercial radio and television, viewers and listeners have always understood that the ads pay for the programmes and they’re fine with
From our UK edition
I’m now officially Irish – the proud recipient of a shiny red passport. It arrived, with the luck of the Irish, in time for St Patrick’s Day. But as I gaze fondly at the words ‘European Union’ and ‘Ireland’ embossed in gold on the front, I do feel the awkward guilt of the hypocrite. I
From our UK edition
If you’ve bought a card for your partner this Valentine’s Day, I would guess you’re more likely to be a man. This is because men are generally more romantic than women, which is something that’s widely known but seldom acknowledged. It’s actually quite a serious issue. According to a female counsellor I once interviewed, one
From our UK edition
At the former Chiswick Works in west London, I recently celebrated the Routemaster’s 70th birthday. I owe my existence to this majestic mode of transport. My mum was a conductress on a Routemaster – the No. 16 – which cut a merry swathe from Cricklewood to Victoria, right through the centre of London. My dad, like
From our UK edition
If you’re of a certain age and you were brought up Catholic, you’ll remember ‘Good Friday’ as the most awful misnomer. It was the most miserable day in the Catholic calendar – the day we commemorated the death of Our Saviour. Any display of happiness or cheer was strictly forbidden on Good Friday. A dark
