The anxiety-inducing world of wellness tech
From our UK edition
I first came across the Zoe programme when a bright yellow package arrived on my parents’ doorstep last year. My mother, like many, had been wooed by the TV personality Davina McCall into ‘living her best life’ by ordering a Zoe gut-health testing kit (at an upfront cost of £299, or £599 for the Plus plan). Zoe is the invention of Tim Spector, the professor-turned-health guru who ran the Covid symptom-tracker app throughout the pandemic. It’s a personalised nutrition programme that promises to make you ‘feel’ healthier and improve your gut health, energy levels and even flatulence.