Any other business: The £1 bet that built a 1,000-strong company
At a charity lunch in Manchester, I meet a cheerful ‘engagement manager’ from AO.com, formerly Appliances Online, a fast-growing internet seller of fridges and washing machines headquartered at Horwich near Bolton. The job title is new to me: it turns out to mean engaging the company’s workforce in ways that help them enjoy their jobs and feel valued. Their employment package features a £4-a-month ‘healthcare cash plan’ including dentistry, days off for charity work, gym memberships and a 50 per cent subsidy for ‘any social activity our staff fancy, so long as it develops their skills and is done by more than four people’. The emphasis on well-being and fun