Meta

Earlier this year a former staffer of what was then Facebook, now Meta, wrote a gossipy tell-all memoir about her time in the office there. It was a huge hit – especially after the company’s chief global affairs officer Joel Kaplan secured a ruling to prevent its promotion. Careless People, by Sarah Wynn-Williams, proved that there was a considerable appetite for anything that describes what it’s like to work for big tech. All of which boded well for Nick Clegg, who was Kaplan’s predecessor as the public face of Meta to governments across the world – until his departure was unceremoniously announced a few days before Donald Trump’s return to the White House.

Careless People, Sarah Wynn-Williams’s account of her time at Facebook, has landed top of the New York Times’s bestseller charts and fourth in the UK’s Sunday Times equivalent. It owes its success in large part to a ferocious campaign that Meta – Facebook’s parent company – waged against it on publication. When Meta faces a barrage of public criticism, which it often does, it typically stays quiet and gets on with things. And that approach works – its share price has continued to soar despite scandal after scandal. So when the company not only published a series of furious denials but also had staffers post about the book on their personal social media feeds, and even launched a legal action to prevent Wynn-Williams promoting it, people started to take notice.