How COVID-19 killed Hollywood
We hear a lot about the pandemic accelerating existing social trends. Traditional retail was dying; now it’s all but dead. Office real estate was under threat; now it’s increasingly worthless. The atomization of human existence was on its way. Now it’s our reality. Another trend that COVID-19 has sped up is the growing irrelevance of Luvvie Lalaland, the Oscars and self-important celebrity actors. I wrote here last year that social media had killed the movie star because nobody cared about big award ceremonies anymore. We are all bored to tears now by morality lectures from the rich and the famous. I had jumped the gun, somewhat. In the 2010s the Oscars were in decline, but the 2020 ceremony still drew in a TV audience of 23.6 million. This year, that number collapsed to 9.