Google

A global corporation tax is a terrible mistake

International cooperation is alive and well – at least when it comes to raising taxes. One hundred and thirty six countries have now signed up to a global minimum corporation tax of 15 per cent, proposed by G7 countries in June and pushed heavily by the UK Treasury. This is another step forward for what is thought to be the biggest overhaul to the international tax system in a century. The installation of a corporate tax floor is part of a comprehensive effort to reform how multinational companies are taxed: that is, to more precisely target where profits are being made (instead of where products are being created).

Google’s war on home workers was inevitable

Tapping out some code in the back garden. Working on a sales presentation while watching the school sports day. Or even better, traveling though a continent or two while still pulling down a ritzy six figure salary.  Over the last year, middle class professionals have bought into the Work From Home Dream – or WFHD as it's known in HR circles – to create a working life that combines the best of all possible worlds. It is hardly surprising that so many highly-paid workers are happy to stay away from the office on a permanent basis. Forget Zero Covid. The WFH warriors will be aiming for Zero Flu and Zero Colds before they get back to their desks Google's move illustrates two big problems with WFH But hold on. It turns out there is dark side to that dream.

Does Google really understand racism?

Opponents of the new racial extremism typically object that it vilifies white people in much the same way that classical racism does black people or other minorities. While this ideology does retail racist theories about white people (collective racial privilege, heritable racial guilt), when progressives want to get really racist, they invariably turn to another target: Jews.  Kamau Bobb was, until a few days ago, Google’s head of diversity strategy. The Washington Free Beacon uncovered a blog Bobb penned in 2007 in response to Israeli actions against Hamas in Gaza. It wasn’t your standard progressive plea for Israel to stop making such a fuss and let those nice Islamists drive it into the sea.

At least Santa will arrive before Hermes

I took advantage of Google and NORAD’s 'Santa tracking app' to find out when my presents would be delivered. It says that my gifts should arrive in eight hours. Fine, I’m happy with that. Better than Hermes. But I notice three things. First, Google seems of the opinion that Santa is either a man or a woman, contrary to traditional thinking. There is an image of a woman Santa and a man Santa together. And yet, in the sleigh itself, there is no trace of the woman. Is she at home cooking mince pies? How recherche is that? I also notice that while Santa is allowed to be a woman, she is not allowed to be black or asian. Only whites allowed: isn’t that racist on the part of Google?

The solving of a biological mystery

DNA is the blueprint that encodes the instructions to make proteins. Proteins are the building blocks and the machines that power life. And proteins make up the tissue that in turn comprise the organs and muscles that make up us. Considering how crucial proteins are to life itself, there is still so much we do not know about them. But Google’s AI firm Deepmind may just have helped us make a giant leap forward. When a protein is first made inside a living cell, it is merely a chain of connected amino acids — like beads on a string. Yet, it instantaneously folds into unique three-dimensional, beautiful shapes, which enable them to carry out their function.

What’s the point of trying to break up Big Tech?

From our US edition

The ‘antitrust’ law suit launched by US authorities against Google has been reported as a potential turning point in the dominance of Big Tech — and an echo of the courtroom dramas that diminished the excessive power of America’s late 19th-century oil, steel and railroad barons. But I wonder how much impact it will really have.The allegation, in brief, is that Google has created an illegal near-monopoly by paying large sums to Apple and other smartphone makers to secure its position as the default search engine for billions of consumers, its grip reinforced by ownership of Android, the phone operating system, and Chrome, the popular browser — all of which also gives it a stranglehold on the digital advertising market.

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What’s the point of trying to break up ‘big tech’?

The ‘antitrust’ law suit launched by US authorities against Google has been reported as a potential turning point in the dominance of ‘big tech’ — and an echo of the courtroom dramas that diminished the excessive power of America’s late 19th--century oil, steel and railroad barons. But I wonder how much impact it will really have. The allegation, in brief, is that Google has created an illegal near-monopoly by paying large sums to Apple and other smartphone makers to secure its position as the default search engine for billions of consumers, its grip reinforced by ownership of Android, the phone operating system, and Chrome, the popular browser — all of which also gives it a stranglehold on the digital advertising market.

Portrait of the week: A Manchester stand-off, a Presidential showdown and a Brexit culture clash

Home After ten days spent trying to persuade Andy Burnham, the Mayor of Greater Manchester, to accede to the city entering Tier 3 (which entails the closing of pubs and betting shops), Boris Johnson, the Prime Minister, announced that it would happen anyway, from 23 October. ‘I am deeply sorry,’ he said. Manchester had wanted £65 million in support first. Liverpool complained that it was not allowed to keep gyms open when Lancashire was. The nine million people of London languished in Tier 2, forbidden to meet anyone at home or in a pub, except if they pretended it was a business meeting. Scotland hatched plans for its own tiers.

California won’t let a good crisis go to waste

From our US edition

Oakland, California In April, when spring fever ran high and California saw protests against the unending lockdowns, Gov. Gavin Newsom promised that ‘politics and protests will not drive our decision making. Science, data, and public health will drive our decision making. #StayHomeSaveLives.’ As it turns out, the anti-lockdown movement was right to be suspicious of tyranny. Not only are the decisions about opening up — or, more accurately, not opening up — political, but local and state governments are intent on taking the crisis as an opportunity to alter our way of life forever. Newsom has now tied reopening to ‘racial equity’, through reduction of COVID rates in black, Hispanic and Pacific Islander communities.

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Bovard: yes, big tech censorship affects election outcomes

From our US edition

Cockburn had just returned home from his Wednesday evening stroll when he found something curious in his inbox. There tucked away was Rachel Bovard's prepared testimony for Thursday's hearing on internet antitrust laws in front of the House Judiciary's Subcommittee on Antitrust, Commercial and Administrative Law. The Conservative Policy Institute senior director's testimony focuses on the gatekeeping power of Big Tech companies like Google, Facebook and Twitter who suppress political content in ways that is harmful to free speech and democracy. Cockburn felt a sense of duty to share his scoop with readers of The Spectator, who have surely felt the sting of social media censorship.

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Four main takeaways from the House’s Big Tech antitrust sideshow

From our US edition

Here’s a terrifying thought: Mark Zuckerberg is the only person in Silicon Valley that the political and intellectual right can trust when it comes to ‘Big Tech’. Wednesday’s ‘Antitrust’ House hearing resembled a group of Neanderthals trying to reason with Data from Star Trek. The worst of both sides was on show as Democrats and Republicans jockeyed for the news cameras, rather than getting real answers on antitrust practices or how Silicon Valley bows to the authoritarian regime in China. I watched the grueling insurance seminar so you don’t have to: here are the four big lessons.1.

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The coronavirus app was always doomed to fail

For months now, the British public has been told there’s only one way to resume normal life: a successful virus-tracing scheme. Early on in the pandemic, the UK decided to go its own way in this area, rejecting Apple and Google’s established, decentralised app model by trying to launch its own one. NHSX would create a centralised app that funnels contact details to public health officials once somebody reported their symptoms via their phone. Bad for privacy, good for knowing exactly where infection rates were spiking in something close to real-time. Hailed as a soon-to-be ‘world beating’ app by the Prime Minister, it was launched on the Isle of Wight in early May and touted as a necessary part of the UK’s lockdown easing.

Another fine media mess

From our US edition

When I spoke with NBC News earlier this week to talk about the media industry’s role in combating misinformation, I worried that the story might gain undue traction if any footage happened to get posted from my Zoom interview. In it, I was sitting in front of a bookcase full of chainsaw operation manuals and guides to dealing with invasive plant species. (Hello from COVID exile in rural Maine, where every day is Groundhog Day. Literally. A family of groundhogs has taken up residence outside the living room window.)Instead, the story turned out to be the fruits of a partnership between NBC News and a nonprofit called the Center for Countering Digital Hate.

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Who doesn’t fund the Federalist?

From our US edition

One of the internet's most elusive questions — who funds the Federalist? — has finally been answered. Well, sort of. NBC announced Tuesday that Google would be banning the Federalist from its ad platform, meaning the conservative website will no longer be able to earn money from running Google ads. The Federalist was targeted alongside ZeroHedge, a right-wing financial blog. Or so NBC claimed. 'We have strict publisher policies that govern the content ads can run on and explicitly prohibit derogatory content that promotes hatred, intolerance, violence or discrimination based on race from monetizing,' a Google spokesperson said of the decision. 'When a page or site violates our policies, we take action.

Does Google know me better than I know myself?

My research assistant, John Steele, is also a songwriter. A friend emailed him with the lyrics of a Fleetwood Mac number. These days Google often appends emails with a shortcut to save you typing your own answer by suggesting one or two likely responses. In the Fleetwood Mac lyric a former lover wonders whether her ex can see her reflection in the snow-covered hills. Google’s suggestion was ‘No’. Musicians have pondered some of life’s most profound questions, so John and I tried posing a few in emails, to see Google’s suggested response. Some were hilarious. If only David Bowie were here to know that ‘Yes!’, there is life on Mars. To Freddie Mercury’s ‘Is this the real life?’ the suggested answer is ‘Yes’.

The Spectator’s guide to video conference etiquette

From our US edition

Video conferences are like all business meetings — 95 percent pointless and usually arranged and dominated by some self-important twerp. Still, humans attach strange importance to management habits and, now that we are living in the age of the coronavirus, many of us will have to do a lot more video conferences for work. Ever the public servant, Cockburn has compiled the following guide to video conference etiquette. 1) Dress Cockburn prefers formal attire, yet in times of isolation, the rules can be relaxed. Nudity is too much, no matter how matter impressive one's physique. Pajamas are a no-no, too. Sporting a kaftan on the call may make you feel like a charismatic tech billionaire dialing in from Mustique. But everybody knows you aren’t — so put a shirt on.

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Who will take on the behemoths of Big Tech?

With Britain having gone through its third general election in four years, the halcyon days of Cleggmania in the 2010 campaign seem like an impossibly innocent time. Particularly since Sir Nick Clegg, once the shining, soft-haired hope of sensible centrists, now works as a PR man for Facebook. His job is to explain to the unwashed masses why Facebook’s refusal to do anything about false political adverts is actually good for democracy.

How Google’s tunnel vision cost us all

From our US edition

As a member of the marketing team for Google’s once-hyped Google+ social network (remember that?) I can recall only one occasion when I encountered concerns about objectionable or controversial content. It was circa 2012, and it involved beer. Craft breweries and homebrew enthusiasts had created a pleasant little home for themselves on Google+, using its Hangouts video technology to run tutorials and virtual tastings, even announcing new collaborations with other breweries around the world. To a product marketer, this was thrilling: actual user engagement!

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Silicon Valley is your government now

From our US edition

The Federal Trade Commission’s decision to fine Facebook $5 billion for privacy violations is an expensive slap on the wrist that will do little to change anything in what is developing as a titanic struggle between the nation states (governments) and the new market states (technology companies). Across the world, the nation states are struggling to keep pace with technology developments and largely failing. Meanwhile, the nation states are proceeding at breakneck speed to develop a world of their choosing where countries become less and less relevant to the course of our future history. The FTC fined Facebook for a series of ethics and privacy violations and imposed the largest fine in the FTC’s history.

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Microsoft, Google and the artificial intelligence race

From our US edition

The decision by Microsoft to invest $1 billion in OpenAI, a company jointly founded by Elon Musk, brings closer the time when machines threaten to replace humans in any tasks that humans do today. OpenAI, which was founded just four years ago, has pioneered a range of technologies which have pushed the frontiers of massive data processing in defiance of the physical and computer capabilities that governed such developments for generations. Now, with the investment from Microsoft, the pace of technological change is likely to accelerate rapidly. Today, Artificial Intelligence is at a level of what is known as 'weak AI’ and relies on humans to create the algorithms which allow for the crunching of massive amounts of data to produce new and often predictive results.

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