Energy drinks

Confessions of an energy drink addict

So 2022 bowed out with one last surprise. Who can honestly say they had 'crowds queueing outside Aldi at 5 a.m. for a viral energy drink' on their bingo card? The must-have product in question is Prime, a caffeine-free energy drink created by YouTube influencers Logan Paul and KSI. Since going on sale in the UK recently, it has quickly generated the sort of frenzied hype once reserved for cryptocurrencies or pictures of cartoon monkeys, with stock running out, brawls breaking out and one shop reportedly cashing in by charging £10 a bottle. On the face of it, the Prime story is baffling. But tempting as it might be to scoff at the sight of the wide-eyed obsessives rushing for their fix, I am also painfully aware that I cannot really judge them. For I myself am an energy drink addict.

Tastings from an energy drink connoisseur

From our US edition

A common avenue for conservative commentators seeking an escape from politics is wine criticism. One thinks of Roger Scruton, Kingsley Amis, Roger Kimball and other such sophisticated, cultured men for whom even refreshment is a serious business. Millions of words have been spilled on wine criticism, though, and in the service of a drink a normal man only enjoys when he has finished work and has no need to drive. Who speaks for, say, the chilled caffeinated drink? “Wine is one of the most civilized things in the world,” said Hemingway. The same could not be said of energy drinks, perhaps, but then the same could not have been said of Hemingway. Our moveable feast is a varied one, and each element deserves attention.

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The dark side of energy drinks

From our US edition

I’m trying to cut down on energy drinks. I know, that’s a rather pathetic undertaking compared to going sober or quitting smoking. But it is hard. I wade through mental fog, yawning yawns that rival a buffalo’s bellow. Switch to coffee? Yes, I could. But hot drinks are not the same. I like the cold, refreshing quality — and the ring pull’s crack. Perhaps I will give up giving up and just embrace addiction. It’s a small one anyway. That is my defense, but also my confession. We can understand, if not excuse, people endangering their health for the sake of alcohol or cigarettes — but for a caffeinated soft drink? Or perhaps there are darker forces at play here.

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