Why Gen Z worships the pickle
From our UK edition
If something can be squeezed into a jar with brine, Polish grandmas will do it. Walk into the kitchen of the average babcia and you’ll see jars lining the shelves filled with mysterious experiments, as if in an old-fashioned Slavic science lab. Here are pickled cucumbers, pickled peppers, pickled mushrooms, pickled cabbage and pickled beetroot. Babcia knows that pickles are tasty, cheap, versatile and great for your health. Dziadek (Grandpa) knows that they are great with vodka. British Zoomers love pickles as well. Pickles, according to the website Vox, are among 2025’s ‘hottest foods’. McDonald’s has even cashed in on the fad with an advertisement showing a husband affectionately donating pickles from his burger to his wife.