Conservative party

This has, I think we can all agree, been the most stage-managed election ever. Nobody on a soap box, no punches thrown, no bigoted women. Just a seamless marathon of national messaging that starts with the Today programme and ends with Newsnight. It is the regional media, however, that feels the iron grip of the parties’ media machines the most. We work where voters actually live. So how we are treated during political visits can be revealing. And Labour, most regional reporters seem to agree, seem to have chilled out. Ed Miliband and other senior Labour figures are freely giving up their time. We do get asked what sort of

The Tories’s not-so-secret weapon has finally been deployed. Boris Johnson hit the campaign trail with David Cameron today, solving a jigsaw puzzle, painting with some children (above) and exuding a bonhomie missing from the campaign so far. But the dangers of letting Boris loose were also seen in an interview on Sky News. When asked, multiple times, by Kay Burley if he would like to succeed Cameron as Tory leader, Boris edged a scintilla closer to saying ‘yes’. At first, the Mayor of London deflected: ‘By 2020, I hope I will still be alive and still in Parliament but kaleidoscope of politics will have changed and rotated. There will be

So both the BBC and Andrew Marr have admitted to misquoting David Cameron as having said that foxhunting was his favourite sport. But what did Cameron himself think of Marr’s self-described ‘cock up’? Well, The Spectator caught up with the Tory leader earlier today and asked him about it – and here’s his answer: ‘The old mental filing system, you’re going ‘drrrrrr’ through, and thinking… but I knew the article because I wrote it myself… I just thought maybe there’s something else. You never know, something might have been written by someone else. So I thought it was bollocks. And it was bollocks.’ Was there perhaps a spot of truth

The Prime Minister’s interview on the Andrew Marr Show yesterday showed that despite claims to the contrary, Cameron isn’t lacking in passion; the PM was full of fight and his normal self-confidence. But there was one question he did falter over. ‘You told the Countryside Alliance magazine recently that your favourite sport was foxhunting’, Marr declared. ‘Is that really true?’. Cameron looked utterly bemused, but Marr was so keen on the question that he repeated it: ‘You said: “It’s my favourite sport which I love.” Is that true?’ Perhaps unsurprisingly, a Twitter-storm erupted at the news that Cameron had apparently ‘admitted’ to his favourite sport being foxhunting. But where on earth did

David Cameron’s inner circle are always keen to talk up the parallels between this campaign and 1992. This week, the winner of that election will enter the fray on their behalf. As I report in the Mail on Sunday, John Major will give a speech warning of the dangers to the Union itself if the United Kingdom ends up with a Labour government propped up by the SNP. The Tories hope that Major’s intervention will elevate this point above the usual party political knockabout. They also believe that a former Prime Minister speaking out will make voters pay attention; they were much struck by how much coverage Tony Blair’s speech

Jonathan Freedland has written a compelling column on the challenge that Ed Miliband will face to establish his legitimacy if he becomes Prime Minister despite Labour not having won the most seats or votes. But I suspect that whoever becomes the government after May the 8th will have difficulty in persuading everyone that they have a right to govern. The Tory-Liberal Democrat coalition could claim that 59 per cent of voters had backed its constituent parts. It also had a comfortable majority in the House of Commons with 364 out of 650 seats. Now, unless something dramatic happens, no governing combination is likely to have anything like that kind of

Earlier this year Mr S revealed how plans for a set of campaign posters for the Conservative candidate Flick Drummond had to be revised after the Tories realised that from a distance the poster could be misread as another word starting with F. Now Matthew Hancock has fallen victim to an unforeseeable error in his own campaign literature. A Lib Dem supporter has noticed an unfortunate fault that occurs on folding the Tory MP’s campaign leaflet: Mr S hopes no one gets the wrong idea.