Apple

Cockburn has been unlucky in love of late. He’s married. Third time’s the charm, as they say. But for the generations below, the dating world throws up a number of quandaries. In the post-#MeToo era, you can’t meet at work anymore. Bars and clubs took a big hit with Covid. That’s why so many younguns depend on app-based dating these days. But on Bumble and Hinge (Cockburn’s not well known enough for Raya yet), progressive virtue-signaling is apparently all-too-common. “Swipe left if you’re a Republican” and slogans about “dismantling the patriarchy,” “defunding the police” and “BLM/ACAB” plague the profiles of many users. What are the alternatives if you’re on the right? Cockburn always thought “church.

"Innovation comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much,” said the late Steve Jobs. “We're always thinking about new markets we could enter, but it's only by saying no that you can concentrate on the things that are really important." These days, Team Apple is all about finding new markets, no matter how removed they are from the company's core focus. Jobs once flirted with an advertising-supported operating system but ultimately gave it a pass. Now, in a strange twist, Apple is doing just that — selling ads in its services that are part of its platform. It wants to become a pooh-bah of digital advertising (it had tried before in 2010 with iAds, an effort that fizzled out).

A few weeks ago, more than 2,000 employees of Apple Inc. signed a petition that led to the sacking of a clever and capable tech engineer, Antonio García Martínez. García Martínez was fired for sexism — not because he behaved badly towards any women, but because of a passage in a book he wrote five years ago. The book was Chaos Monkeys, an exposé of the Silicon Valley scene, and here’s the offending sentence: ‘Most women in the Bay Area are soft and weak, cosseted and naive despite their claims of worldliness, and generally full of shit… but the reality is, come the epidemic plague or a foreign invasion, they’d become precisely the sort of useless baggage you’d trade for a box of shotgun shells or a jerry can of diesel.

I am often extremely dismissive of people immersed in their smartphones. I tut at the mole-ish pedestrians who step out into the traffic, faces uplit and shocked when a car goes by. Last week, in a toddler playgroup, I actually hissed at some poor father. We were in the middle of ‘The Grand Old Duke of York’, with actions, when he got stuck in an iPhone trance. There he stood amid the marching midgets swiping from text messages to email to Twitter and back again. It was when he tapped on the bus times app that I snapped. Well, what a hypocrite I am. And how is it that I’ve only just noticed? I was on my bike, in sight of Spitalfields Market, when I realised what I’d become.

All good things must come to an end, including summer holidays and bull markets. The bull run in US shares that began in the aftermath of the financial crisis in March 2009 has now officially passed the previous record of 3,452 more-up-than-down days from October 1990 to March 2000. This time round, the S&P500 index of US stocks has risen by more than 300 per cent — and that rise has continued throughout Donald Trump’s reign, despite his trade war threats and other follies. But it has not been reflected in major European markets, which have drifted sideways, and has been increasingly sustained by a small number of top tech stocks that have outperformed everything else on the planet.

In case you missed it,  Apple’s market capitalisation has now hit the $1trillion mark – something which is as mind boggling as it was inevitable. Everyone with a newswire, Twitter feed and website seems to have latched onto the milestone. You'd have thought they'd all successfully predicted this event on 1 April 1976, when the company was founded. But the question now is whether the valuation has made a fool of all of us? According to Mike Ingram, Chief Market Strategist at WH Ireland, 'In just over a decade Apple has transformed itself from a niche tech company for nerds to a global consumer goods powerhouse. While it currently deserves its status, there is the real possibility that Apple may be pipped by the next big thing.

Silicon Valley looks like a cross between Milton Keynes and the set of the Stepford Wives. Row after row of ordinary houses and picket fences, clustered in villages notable only for the mega-companies they serve: Menlo Park (Facebook), Cupertino (Apple) or Mountain View (Google). There’s the odd charm, but it’s generally clean, sterile, young, overpriced. Life here, they say, is five years ahead of everywhere else. Well, if that’s the case, I’ve seen the future and it is a bit disturbing. The surface ordinariness of the Valley hides a deep utopianism. In the late 1960s San Francisco was the home of both hippie counterculture and the early computer communities. Both groups shared an aversion to the existing order.

I’m eager to order a Nokia 3310, the classic mobile phone of the millennium that was relaunched this week. The original was famed for its simple functions, unbreakable casing and ultra-long battery life; my earlier 3210 was just as good. I lost it on a coach trip 15 years ago and haven’t been truly happy since, having never learned to love my iPhone. But what’s more interesting about this revival is what it tells us about the turbulent evolution of the mobile device market, as well as the curious history of Nokia itself. Nokia is Finland’s contribution to corporate parable.