All good non-fiction writing shares certain characteristics: consistent economy, upbeat pace and digestible ideas that logically flow. Tech writers have an additional challenge, however, of combining all this with boring technical detail. How to explain the mechanical stuff without being either too dry or too simple? What’s the reader’s likely level of knowledge? These questions
Zuck speaks! He’s finally responded to the Cambridge Analytica debacle. To be honest, I could have predicted almost word-for-word this evening’s statement: It wasn’t really our fault; it was mostly their fault; we’re a little bit responsible (‘front-up’ I can imagine a comms person insisting); and here are the steps we’ve taken. In fact, we’d already taken most of these steps in 2014,
From the outside it all looked haphazard and frenzied. A campaign that was skidding from scandal to crisis on its way to total defeat. That’s not how it felt inside the ‘Project Alamo’ offices in San Antonio, Texas where Trump’s digital division — led by Brad Parscale, who’d worked previously with Trump’s estate division setting